Privacy Policy for Bloom & Petal Co.
At Bloom & Petal Co., we are committed to protecting the privacy of your personal information. This Privacy Policy outlines how we collect, use, disclose, and manage your data when you interact with our services, including custom floral arrangements, wedding and event floristry, daily flower delivery, corporate floral services, sympathy flowers, plant sales, terrarium workshops, floral subscriptions, dried flower installations, vase rentals, and bouquet preserving.
What Information We Collect
We collect information that is necessary for the provision of our floristry and design services. This may include:
- Personal Identification Information: Name, shipping address, billing address, email address, and telephone number. This is collected when you place an order, sign up for a workshop, subscribe to a floral service, or communicate with us.
- Transactional Information: Details of products and services you have purchased from us, including order history and payment method (though we do not store full credit card details on our servers).
- Communication Data: Information you provide when you communicate with us via phone, email, or through our online forms, including inquiries, feedback, and customer support interactions.
- Recipient Information: If you send flowers or gifts to others, we collect their name, address, and contact details to fulfill the delivery.
- Website Usage Data: Non-personally identifiable information about your visit to our site, such as pages viewed, time spent on pages, and referring websites. This is typically collected through standard web analytics tools.
How We Use Your Information
Your information is used for the following purposes:
- To Provide Services: To process your orders for floral arrangements, plants, and workshops, manage subscriptions, deliver products, and fulfill requests for event floristry and other services.
- Customer Service: To respond to your inquiries, provide support, and manage your accounts.
- Communication: To send you order confirmations, delivery updates, and information about our services, promotions, or events that may be of interest (if you have opted in to receive such communications).
- Improvement of Services: To analyze usage patterns on our site and gather feedback to enhance our products, services, and user experience.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
Disclosure of Your Information
We do not sell, trade, or rent your personal identification information to others. We may share your information with:
- Service Providers: Trusted third-party service providers who assist us in operating our business and providing our services, such as payment processors, delivery services, and IT support. These parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
- Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction.
Security of Your Information
We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our site. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure.
Your Rights
Depending on your location and applicable privacy laws, you may have the following rights regarding your personal data:
- Access: The right to request copies of your personal data.
- Rectification: The right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Erasure: The right to request that we erase your personal data, under certain conditions.
- Restriction of Processing: The right to request that we restrict the processing of your personal data, under certain conditions.
- Objection to Processing: The right to object to our processing of your personal data, under certain conditions.
- Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the details provided below.
Changes to This Privacy Policy
Bloom & Petal Co. has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.
Contacting Us
If you have any questions about this Privacy Policy, the practices of Bloom & Petal Co., or your dealings with this site, please contact us at:
Bloom & Petal Co.
147 Lilydale Street, Fitzroy, VIC 3065, Australia
This document was last updated on 16 May 2024.